The Marketer’s Experience

A podcast series hosted by Noel Capon

Welcome to The Marketer’s Experience with the globally-renowned Noel Capon. A decorated Professor at Columbia Business School, he fuses fundamental knowledge with our rapidly changing times in an entertaining, informative way.


Course Curriculum


  Market Insight for Strategic Decision Making
Available in days
days after you enroll

Included with Purchase



The Marketer’s Experience: Part B
Developing the Market Strategy
Noel Capon
The Marketer’s Experience: Episode 1&2
Building a Market Strategy & Strategies for Customer Valuation
Noel Capon
FREE
The Marketers Experience: Part A
Securing Insight for Marketing Success
Noel Capon
$49.70

Original Price: $49.70


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Your Instructor


Noel Capon
Noel Capon

Noel Capon received his BSc and PhD in chemistry from the University College, London University; Dip BA from Manchester Business School; MBA from Harvard Business School; and PhD from Columbia Business School.

Professor Capon previously held faculty positions at UCLA and Harvard Business School before joining Columbia in 1979. He served as Chair of the Marketing Divisions at both UCLA and Columbia. He is currently Chair of the Managerial Marketing Division at Columbia. He has been visiting professor at INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.

Professor Capon teaches marketing, and sales and strategic account management courses to MBA and EMBA students at Columbia. In addition, he has taught at many educational institutions as a visiting professor. He also contributes to Columbia Business School's Executive Education and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum, now in its 14th year and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).


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